ShareThisNational Association of Realtor Survey
Types of Homes Sold
67% residential 20% investment property 13% vacation homes
Home Buyer Demographics
Average age – 44 Average gross income – $84,500 Married couples – 65% Single females – 9% Single males 8% Own a second home – 21% First–time home buyers – 33% Multigenerational households – 24%
Primary Reason for Buying a Home – Order of Importance
Desire to own their own home Job-related relocation Home in a better area Change in family situation Need a larger home Desire to be closer to family/friends Retirement Establish a household Need a smaller home Financial security
Obstacles to Buying a Home – Order of Importance
Trouble saving for a down payment Too much debt High credit card debt Student loans Auto loans Childcare expenses Healthcare expenses Tight inventory of homes on the market
Type of Homes Purchased
Single-family home – 79% 3 bedrooms, 2 baths 1870 sq. ft. Age of home – built 1993 12 miles from previous residence
Where Homes Were Purchased
Suburbs – 50% Small town – 20% Urban – 16% Rural – 11%
Why Location Chosen – Order of Importance
Quality of neighborhood Convenient to job Affordable location Close to family and friends Convenient to shopping Quality of school district Design of neighborhood
Searching for Homes
Buyers saw 10 homes before buying Search time online/auto for 10 weeks Contacted FSBO Seller- 15% Online home search – 74% Real estate agent home recommendations – 53% Mobile apps – 34% Yard signs – 16% Open house – 12% Homes magazines – 2%
Value of Website Features – Order of Importance
Photos Detailed property information Interactive features Virtual tours Neighborhood information Comparing listing to sold homes Bio of real estate agent Videos
Mobile Devices Used when Searching for a Home
iPhone – 52% iPad – 46% Android phone – 27% Mobile app – 27% Different tablet – 10% Windows-based computer – 6% QR code – 3%
How Home Buyers Prefer Agents to Keep Them Informed – Order of Importance
Personal phone call Send property info as soon as properties are listed Email Market reports on recent listings/sales Text messages Website pages Mobile app to keep them updated on listings Newsletters Facebook/Twitter Blog pages
Real Estate Agent Use
88% purchased home using real estate agent 67% interviewed only one agent 20% interviewed two agents 12% interviewed three or more agents
How Buyers Found Agent to Work With
Referred by family/friend – 40% Used agent they worked with before – 12% Found agent online – 19%
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